Press Release & Digital PR Services That Get You Seen
Get your story in front of the right audience. We write, optimize, and distribute press releases - and run digital PR campaigns that earn real media coverage, brand awareness, and editorial links that strengthen your authority.
- PR Writing
- Media Distribution
- Digital PR
- Brand Awareness
- ✓PR Writing
- ✓Media Distribution
- ✓Digital PR
- ✓Brand Awareness
Key takeaways
- A press release is an official, journalist-ready announcement a business sends to media to share newsworthy information - a launch, funding, milestone, or partnership.
- We handle the full cycle: newsworthy angle, professional writing, distribution, journalist outreach, and coverage reporting.
- Digital PR goes further - earning genuine editorial coverage and links from real publications, which is what actually helps SEO.
- Honest expectation: newswire distribution guarantees syndication; genuine editorial pickups depend on the strength of the story.
- A standard release can be written, approved, and distributed in 3-5 business days.
What is a press release?
A press release is an official written announcement a business sends to journalists and media outlets to share newsworthy information - such as a product launch, funding round, milestone, partnership, award, or executive appointment. Written in a journalist-ready format with a clear headline, dateline, body, and quotes, it is designed to make it easy for editors to cover your story.
A press release on its own is a distribution tool. Digital PR is the strategy that makes it work - finding the angle journalists actually care about, pitching the right people, and earning genuine coverage. The combination builds awareness, credibility, and the editorial links that strengthen your search authority over time.
Why work with us
A great press release builds reach and credibility today; genuine digital PR earns the editorial links that actually strengthen your SEO. We do both, and we are honest about which does what.
Strategic, technical, and creative - combined into outcomes you can measure. Here's exactly what's included when you work with us.
Get my free strategy call →Newsworthy Angle
We find the hook that makes editors care - launches, milestones, original data, partnerships and people stories.
Professional PR Writing
Journalist-ready releases written to AP style, optimized for clarity and search, with quotes that get picked up.
Media Distribution
Distribution across premium newswires and targeted outreach to relevant journalists and publications.
Digital PR & Editorial Links
Beyond syndication - we pitch real journalists to earn genuine editorial coverage and the authoritative links that actually strengthen SEO.
Brand Awareness
Put your brand in front of new audiences and build the credibility that closes deals.
Coverage Reporting
A full report of pickups, reach, links earned and estimated media value for every campaign.
Press release vs digital PR - what is the difference?
- A press release is the asset - the written announcement, distributed across newswires so it is syndicated to news sites.
- Digital PR is the strategy - earning real editorial coverage and links from journalists and publications through story angles, data, and targeted outreach.
Newswire syndication gets your news published widely and builds awareness, but those syndicated links are typically no-value for SEO. The links that genuinely move your rankings come from a real journalist choosing to write about you - and that is what digital PR is built to earn. We do both: the release for reach and credibility, the digital PR for real editorial authority.
How we deliver, step by step.
Same process every time - predictable, transparent, on time.
Story & Angle
Identify the newsworthy angle and key messages worth pitching.
Writing
Draft a journalist-ready, SEO-optimized release with quotes and assets.
Approval
You review and approve before anything goes out.
Distribution
Publish across newswires and pitch targeted journalists and outlets.
Amplification
Amplify pickups across your owned social and content channels.
Reporting
Deliver a coverage report - pickups, reach, backlinks and media value.
Everything you need, in one engagement.
- Press Release Writing
- Newswire Distribution
- Journalist Outreach
- Media List Building
- Editorial Link Acquisition
- Brand Announcements
- Product Launch PR
- Founder & Executive PR
- Coverage Reports
- Crisis & Statement PR
Tailored for your sector.
Each industry has unique requirements. We adapt our methodology to yours.
Startups & Funding
Launch, funding and milestone announcements that build investor and customer buzz.
E-commerce & D2C
Product launches and seasonal campaigns that earn coverage and backlinks.
B2B & SaaS
Thought-leadership PR, partnership news and data-led stories for credibility.
Local Businesses
Local news coverage that builds community trust and local SEO authority.
What a press release campaign costs depends on
We scope every PR campaign as a fixed fee after a free call. Your price depends on:
- Writing scope - a single release vs. an ongoing PR program.
- Distribution tier - which newswires and how wide the syndication.
- Digital PR outreach - whether we add targeted journalist pitching for editorial pickups (this is where the real coverage comes from).
- Volume - one-off announcement vs. a monthly retainer.
Newswire distribution itself carries a per-release platform cost that is separate from our fee - we are transparent about which tier fits your budget. India clients billed in rupees + GST.
Modern, proven, battle-tested.
We pick the right tools for the job - not the trendiest.
Why choose Inforadient as your digital PR agency in India
- Story-first, not spray-and-pray. We find the angle journalists actually want.
- Honest about outcomes. Clear on what newswire syndication does (reach, awareness) versus what earns real editorial links (digital PR) - no inflated backlink promises.
- SEO-literate PR. As a digital PR agency that also does SEO, we connect your PR to your search strategy.
- You approve everything. Nothing goes out without your sign-off.
- Senior-only team, fixed fee.
Frequently asked questions.
Quick answers to common questions about this service.
What is a press release? +
What is the difference between a press release and digital PR? +
Do press releases help SEO? +
Will my release definitely get coverage? +
How fast can a release go out? +
What makes a story newsworthy? +
Are you a digital PR agency in India? +
How much does a press release cost? +
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Book a free 30-minute strategy call. No obligation, just a conversation about your goals.
Get your free
30-min strategy call.
Tell us about your goals. Within 48 hours, you'll get a written action plan and a fixed-fee proposal - even if it turns out we're not the right fit.
- ✓ Free 30-min consultation with a senior strategist
- ✓ Written audit + fixed-fee proposal in 48 hours
- ✓ Transparent pricing, no surprise fees, no hard sell
- ✓ NDA on file before we discuss anything specific
- ✓ 3 onboarding slots remaining this month