Service · Paid Advertising

Google Ads & Paid Ads Services That Turn Spend Into Pipeline

Stop guessing with your ad budget. Our paid ads services run disciplined, data-driven campaigns across Google Ads, Meta, LinkedIn, and YouTube - engineered to drive qualified leads and a measurable return on every rupee and dollar you spend.

  • Google & Meta Ads
  • Landing Page CRO
  • Conversion Tracking
  • Weekly Optimization
What's included
  • Google & Meta Ads
  • Landing Page CRO
  • Conversion Tracking
  • Weekly Optimization
Quality96%
On-time delivery98%
Would recommend99%
0Client satisfaction
0Projects delivered
★★★★★4.9/5 · 93+ reviews
★★★★★
4.9/593+ reviews · Google & Clutch
0Projects delivered
0Client satisfaction
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🔒 NDA on file ✓ No-obligation ★ Senior-only team

Key takeaways

  • Paid ads services cover the strategy, build, management, and optimization of paid campaigns across Google, Meta, LinkedIn, and YouTube.
  • We are a full Google Ads agency - Search, Performance Max, and display - plus paid social on Meta and LinkedIn.
  • Every campaign is tied to a target cost-per-lead and ROAS you track in your own dashboard.
  • Ad spend is not included in our fee - it goes to the platforms on your own account, which you fully own.
  • Paid ads can drive leads in week 1; the first 2-4 weeks are a learning phase, then performance compounds.

What are paid ads services?

Paid ads services (also called PPC or paid media management) cover the planning, creation, and ongoing optimization of paid advertising campaigns - on search engines like Google and on social platforms like Meta and LinkedIn. A provider handles audience and keyword strategy, ad creative and copy, landing pages, conversion tracking, bid and budget management, and reporting - so your spend produces measurable leads and revenue rather than just clicks.

In digital marketing, paid ads are the fastest way to generate demand: unlike SEO, which compounds over months, paid campaigns can drive qualified traffic the day they launch. The skill is in spending efficiently - buying customers at a profitable cost, not buying clicks that never convert.

Why Inforadient

Why work with us

We don't buy clicks - we buy customers. Every campaign is tied to a target cost-per-lead and ROAS you can track in your own dashboard.

Strategic, technical, and creative - combined into outcomes you can measure. Here's exactly what's included when you work with us.

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01

Google Ads (Search & PMax)

High-intent search, Performance Max and display campaigns built to capture demand and scale profitably.

02

Meta Ads (FB & Instagram)

Creative-led prospecting and retargeting funnels that turn scrollers into buyers.

03

LinkedIn Ads

Precise B2B targeting, lead-gen forms and ABM campaigns for high-ticket pipeline.

04

Landing Page CRO

Dedicated, fast-loading landing pages and A/B tests that lift conversion on the traffic you pay for.

05

Conversion Tracking

Server-side tracking, GA4 and offline conversion imports so you optimize toward real revenue.

06

Reporting & ROAS

Live dashboards plus a monthly readout - spend, CPL, ROAS and pipeline influenced.

Who our paid ads services are for

  • D2C ecommerce brands that need Meta + Google performance marketing, catalog ads, and retargeting for repeat revenue.
  • B2B SaaS teams that need LinkedIn + Google high-intent campaigns, lead-gen forms, and ABM for high-ticket pipeline.
  • Local service businesses that need local search, call-only, and Maps campaigns that drive booked jobs.
  • Coaches & education brands running webinar and lead-magnet funnels to fill the calendar.
Our process

How we deliver, step by step.

Same process every time - predictable, transparent, on time.

01

Audit & Goals

Review past performance, define KPIs, target CPL/ROAS and audiences.

02

Tracking Setup

Pixels, conversion APIs, GA4 and offline imports - measure what matters.

03

Creative & Landing

Build ad creative, copy variations and dedicated landing pages.

04

Launch

Structured campaigns with clean naming, budgets and audience segmentation.

05

Optimize Weekly

Bid, budget, creative and audience tests - cut losers, scale winners.

06

Scale & Report

Expand proven campaigns to new audiences and channels with transparent reporting.

Paid ad channels we manage

  • Google Ads - Search, Performance Max, Display, Shopping (formerly Google AdWords)
  • Google Ads for services - local lead-gen, call-only, and Local Services campaigns
  • Meta Ads - Facebook & Instagram prospecting and retargeting
  • LinkedIn Ads - B2B lead-gen forms, sponsored content, and ABM
  • YouTube Ads - video prospecting and remarketing
  • Microsoft Ads (Bing) - incremental high-intent search at lower competition
What we deliver

Everything you need, in one engagement.

Industries

Tailored for your sector.

Each industry has unique requirements. We adapt our methodology to yours.

D2C E-commerce

Meta + Google performance marketing, catalog ads and retargeting for repeat revenue.

B2B SaaS

LinkedIn + Google high-intent campaigns, lead-gen forms and ABM.

Local Service Businesses

Local search, call-only and Maps campaigns that drive booked jobs.

Education & Coaching

Webinar and lead-magnet funnels that fill your calendar with qualified prospects.

Paid ads pricing - how it works

We keep pricing transparent. Two separate things make up your total cost:

1. Your ad spend - paid directly to Google, Meta, or LinkedIn on your own account. You own it and see every rupee. We recommend giving each channel a fair test, scoped to your industry and competition on the intro call.

2. Our management fee - covers strategy, tracking setup, creative, campaign build, weekly optimization, and reporting. Charged as a transparent fixed fee or percentage of spend, agreed up front.

What affects your total cost: industry & competition, number of channels, whether we produce creative and landing pages, and account complexity. We give you a fixed-fee management quote and a recommended starting spend within 48 hours of a free call.

Tools & stack

Modern, proven, battle-tested.

We pick the right tools for the job - not the trendiest.

Ad Platforms
Google Ads, Meta Ads, LinkedIn Ads, YouTube, Microsoft Ads
Tracking
GA4, Google Tag Manager, Meta CAPI, server-side tagging
Landing Pages
Unbounce, Instapage, custom builds
CRO & Testing
Hotjar, VWO
Attribution
Looker Studio, Triple Whale, Northbeam
CRM
HubSpot, Salesforce, Zoho, Pipedrive

Why choose Inforadient as your paid ads agency

  • We buy customers, not clicks. Every campaign is tied to a target cost-per-lead and ROAS you can track yourself.
  • You own everything. Ad accounts, data, and creative stay in your name.
  • Senior media buyers, not juniors. The expert who scopes your account runs it.
  • Transparent fee, spend separate. Our fee covers strategy, build, management, and reporting; ad spend goes straight to the platforms.
  • India rates, global standards.
FAQ

Frequently asked questions.

Quick answers to common questions about this service.

What are paid ads services? +
Paid ads services cover the strategy, creation, management, and optimization of paid advertising campaigns across Google, Meta, LinkedIn, and YouTube - including keyword and audience strategy, creative, landing pages, conversion tracking, and reporting, so your spend produces measurable leads and revenue.
What ad budget do I need to start? +
We recommend a media spend that gives each channel a fair test - the right number depends on your industry and competition, which we scope on the intro call. Competitive niches need more to gather meaningful data.
How much do Google Ads cost? +
You pay two things: ad spend (which goes to Google, based on the competition for your keywords) and our management fee. Cost-per-click varies widely by industry, so we benchmark your niche and recommend a starting spend on the call rather than quoting a generic number.
Is the ad spend included in your fee? +
No. Ad spend goes directly to the platforms on your own account. Our fee covers strategy, build, management, and reporting. You keep full ownership and visibility of the account.
How is your management fee structured? +
A transparent fixed fee or a percentage of ad spend, agreed up front - no hidden costs. We scope it to the number of channels and account complexity.
How fast will I see leads? +
Paid ads can drive leads within the first week of launch. The first 2-4 weeks are a learning phase; performance compounds as we optimize bids, creative, and audiences.
Do you run paid ads on social media as well as Google? +
Yes. We run paid social on Meta (Facebook & Instagram) and LinkedIn alongside Google Ads, and coordinate them so each channel does what it is best at - search captures demand, social creates it.
Who owns the ad account and data? +
You do. We build and manage campaigns inside your own accounts, so you keep full ownership of the account, data, and creative even if we part ways.
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Tell us about your goals. Within 48 hours, you'll get a written action plan and a fixed-fee proposal - even if it turns out we're not the right fit.

  • Free 30-min consultation with a senior strategist
  • Written audit + fixed-fee proposal in 48 hours
  • Transparent pricing, no surprise fees, no hard sell
  • NDA on file before we discuss anything specific
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